Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.
With a well-known ‘An Hour a Day’ format, this book guides its readers step-by-step on how to practically research, promote, manage and optimize a successful affiliate marketing campaign. It also explains social media tools such as how to deal with coupons, widgets and other multimedia stuff. From determining payment schedules to communicating through appropriate means, this is a quality do-it-yourself guide for its readers.
Once your platform is live, you need a product to promote. However, you should avoid the temptation to do this early on. Get that emotional investment going before you attempt to do this. If you begin too early, you run the risk of losing a large portion of your audience. Take the time to first create insatiable content and deliver enormous amounts of value before you attempt to sell your audience anything.
While digital marketing channels like blogs and social media make it easier for businesses to connect with their audience, it can be incredibly difficult to reach them in the current competitive atmosphere. Gary Vee's book shares his best advice on how to use social media to stand out from the crowd, build a large following, and engage your target audience.
Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.
Reviews traditionally do a great job of converting (turning clicks on links into sales on the other end) for you. If you’re going to do a review, you’ll want to include at least one affiliate link to the book in the post. Unless you’re participating in an author’s blog tour or some such, you may want to avoid linking to the author’s various sites and social media pages. It’s up to you, but the fewer things in the post there are to click, the more likely people will click your affiliate links (you can always link to favorite authors in a blogroll list over on your menu).
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.
So, I put together a free master course for you to take that spreads out all of the work involved in starting a blog, into a series of action-packed lessons. My free course breaks the entire process of starting a blog down into an incredibly simple 7-day process for going from 0 to publishing (and promoting) your first blog post in just 1 week. I can't recommend it enough.
The easiest and most common way to start building an audience for a website is via social media. Depending on your niche and industry, you can choose from Facebook, Twitter, Instagram, Pinterest and several other niche and location-specific networks. Building up an engaged and interested following on social media is a great opportunity to build relationships and once you have their trust, promote your products and services to them.