Then, came the dreaded Google algorithm updates. After ranking number one for "electronic cigarettes" and "electronic cigarette reviews," which were steadily driving massive amounts of traffic to his blog, his rankings fell off of a cliff. He tells me had made a huge mistake by solely relying on Google for traffic and not leveraging it to build an audience elsewhere.
Blogger, which you can set up for free in less than five minutes, automates Google AdSense so that you can make money with your blog by displaying ads and getting paid when people click on the ads. To make more money, set up an affiliate program (see below) for books, music, etc., and insert your affiliate links whenever you refer to those items. A good strategy to set you on the path to success is selecting a unique topic, writing intelligent copy, and telling all your friends. You're off to a good start with building a targeted audience.
No. Before you get too excited, you must understand one very important thing. Affiliate marketing for beginners can be hard. It is, after all, a business. It is not a get rich quick scheme, and no honest affiliate manager will ever tell you it is. It requires patience, perseverance and heaps of learning. Sometimes it can take years to achieve the results you really want to see, although with the help of our affiliate management team, we hope you would see them much sooner than that!
While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see continuous returns on that time as consumers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.
Most affiliates have wizards of varying degrees of sophistication that will guide you through creating the links you want. Smashwords keeps things the simplest. Scroll down to the bottom of any of their book pages, and, if you’ve signed up for their affiliate program, you’ll see a link you can simply copy and paste (it’ll already have your affiliate ID embedded).
Too much too soon. Stick to one website to begin with. Don’t get distracted by shiny new niches. This will only dilute your efforts. It’s absolutely not a waste of time to spend hours on end researching the very best niche for you to enter into. The commission, cookies, product and even the advertiser’s website all have to be excellent. The last thing you want to do is invest money in creating your own site only to send visitors to an advertiser’s site that barely converts a single sale. Would you buy from the advertiser’s site? Question everything before you spend a single penny on building your new site.
If it’s not clear yet, information and expertise are two of the most consistent and lucrative ways to make extra money online. If you don’t like talking on the phone, you can sign up to get paid to answer professional questions on JustAnswer. There are thousands of questions being asked every month from people looking for help from lawyers, doctors, mechanics, vets, and more. To apply, you’ll need to supply your professional verification, resume, and a form of identification.
"I have followed Michelle’s blog for years. Her blog posts are incredibly informative and never disappoint. Making Sense of Affiliate Marketing is no different. The detailed strategies she shares in her course can help any blogger implement affiliate marketing. Within two days I received my first ever affiliate sale! From then I was hooked. The Mastermind alone is worth the cost of the course and the immediate access to an affiliate marketing expert is priceless! I highly recommend Making Sense of Affiliate Marketing." - McKinzie Bean, Momsmakecents.com
You don’t necessarily have to have a huge site or lots of traffic. Consider emailing an affiliate program’s contact person (look for contact info on the site or in affiliate newsletters) if you send a lot of leads their way, rank well in the search engines for a related keyword or have a high conversion rate. Make your email compelling. Read my tips here. You just have to be a good fit and provide excellent value to the merchant. Another good resource for this is here.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their new-found status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, brands are willing to pay, and affiliate marketers are in the driver’s seat.
As of 2014, ClickBank has more than six-million clients and distributes in 190 countries and has carved out a niche in being an easy-to-use platform for entrepreneurs and businesses, enabling powerful online and mobile commerce across a wide variety of lifestyle categories. In August 2014, ClickBank handled approximately 30,000 transactions daily.
I’ll talk about adding advertising to your book blog in the next post in this series (hey, there’s no reason to limit yourself to one source of income!), but, in the meantime, you may want to check out How You Can Make Money Promoting My Ebooks (and other people’s too), a post I did a couple of months ago. It talks more about Smashwords, in particular, and how to find authors offering high affiliate percentages over there.
Mistake #3: Giving your friend’s product a glowing review without actually being familiar with your friend’s product. This happens a lot in the affiliate marketing (and book marketing) world unfortunately. It’s a “scratch my back and I’ll scratch yours” type of situation. By all means, give your friend a glowing review, but if you haven’t actually read their book or taken their course or tried their product, don’t talk about it as though you have. Readers deserve honest recommendations! (Here’s an example of me helping to announce the launch of my friend’s book while being clear I hadn’t read it.)
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
Carla King is the founder of the Self-Pub Boot Camp educational program of books, workshops, and online courses. Get her free Consumer’s Guide for Self-Publishers web-book to l earn about writing and publishing products, tools, and services before you buy. Learn more about them in her weekly 30-minute Author Friendly Podcast when she talks with the people behind the companies who made them.
Want to master the art and science behind successful affiliate marketing? This book can teach you in hours. It teaches how to improve profitability through search engine rankings and attracting high-volume traffic. There are 6 steps to a successful advertising campaign that are defined in this book as: keyword research, setup & implementation, return on investment, reporting and avoiding PPC fraud, software required and copy editing.
What this article teaches you is that if you produce something that is shareable and interesting, driving traffic to it is MUCH easier. You can use social media, you can run link building, you can share it on niche communities and nobody is going to ban it or downvote it. Actually, if your front end is great value, people will share it around without you asking. Then all you have to do is offer a free downloadable resource in this piece of content (that does not decrease its shareability as it's more free goodies) and THEN start selling via email follow up.